Overview
Target Audience
Beginning, adult Spanish students wanting to improve their conversational skills.
Year
2017
Client
Pronto Spanish
Responsibilities
Instructional Design, eLearning Development
Tools Used
- Powtoons 100%
Challenge
Pronto Spanish wanted more of an online presence on YouTube to assist with their marketing efforts.
Solution
I created a fast-paced video that would get the attention of potential students. I chose to develop in Powtoons due to the music, animation, and graphics it provided.
Results
This Powtoon was created to market a new free course, Spanish Fundamentals, that was being offered in the Pronto Spanish catalog.
My process
01
Plan
I planned to have a short video of less than one minute that would engage potential students. I wanted it to be colorful and eye-catching.
02
Design
I first created an avatar that looked like Pronto Spanish’s founder and designed a video for potential students. Due to the simplicity of Powtoons, I was able to use a template and adapt my content.
03
Develop
I developed the Powtoons in less than one hour due to the simplicity of a tool. I learned that one does not need to have a complex tool to develop an engaging presentation.